Research Proposal for Ace Cable Company - 2143 Words

Research Proposal for Ace Cable Company RES 351 Research Proposal for Ace Cable Company Research problem and purpose The main purpose of the revenue that Ace Cable Company has is to bring in new clients while maintaining existing ones. When looking into the problem of clients canceling their service with Ace Cable one of the first items to consider is the customer paying for something he or she prefers and is the customer paying for something he or she does not want? Other forms of the issue would be how to bring in new clients, what types of service can Ace Cable offer to new and existing clients, and to find the root cause to the clients who do drop their service. With pertaining questions to the existing customers as†¦show more content†¦The goals are feasible enough to reach as well as build new growth for the company. With the feedback Ace Cable receives from surveys, Ace Cable can build and answer research questions, build a hypothesis, recognize variables, build a research design with the necessary instrument to use for the data analysis approach, and fi nd the results needed for a successful and growing business. Research questions Customer Questions: †¢ How would they determine the value he or she pays for their service, versus the quality of Ace Cable’s Services? †¢ What additional services would you like Ace Cable to provide to them? †¢ Are you experiencing any issues with your cable service? †¢ Would you refer your friends and family to Ace Cable? †¢ How would you rate the overall satisfaction with your service from Ace Cable? Non Customer Questions: †¢ What do you like about our current cable company? †¢ What additional services would you like from you current cable provider? †¢ How would you rate the price you pay for the service you currently receive? Hypothesis What factors would lead Ace Cable to acquiring new customers and expanding their current footprint in their immediate area? This is the general question Ace Cable will be researching. The hypothesis is, if Ace Cable can gather information on what products and services their current customers like and dislike and haveShow MoreRelatedEssay on Millau Viaduct Project Management2076 Words   |  9 PagesThe Millau Viaduct is a cable-stayed road bridge which spans the valley of the river Tarn situated alongside the Township of Millau in Southern France. The viaduct standing over 343 meters tall was the world’s tallest cable-stayed bridge and was proposed as the missing link in the A75 auto route that connects Paris in the north to Perpignan in the south. 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